The structural shifts required to move from early product-market fit to hyper-growth.
Moving from $1M to $5M GMV is a violent transition. The "hacks" that got you to PMF—unscalable processes, manual onboarding, superhero engineering—become the very things that break your growth.
Scaling is about moving from "who" to "how." It's the process of codifying intuition into systems. Whether it's automated billing pipelines for B2B or algorithmic user retention for consumer, you have to build infrastructure that doesn't rely on your proximity to the problem.
Infrastructure over Effort
At scale, effort has diminishing returns. System design has exponential ones. The goal isn't to work harder; it's to build more resilient loops that can handle 10x the volume with 1/10th the manual intervention.