Backend operations platform & rider management system powering India's largest pharma B2B marketplace.
Delivering software across India, US, and Australia means navigating different regulations, payment systems, and user expectations. Most agencies pick one market and optimize for that. We had to build platforms that worked everywhere.
The constraint: high-complexity B2B and B2C products with tight timelines and distributed teams. The solution: ruthless prioritization and modular architecture that adapts per market.
Domain expertise in Supply Chain. Systems built for scale without overengineering. Pragmatic tech choices that ship.
Detailed technical schematics and documentation for Biddano are proprietary and available upon request for deep-dive discussions.
Technical constraints forced creative solutions. We optimized for Supply Chain from day one, which meant rethinking architecture at every layer. Shipped incrementally, validated with real users, and scaled what worked.
Scaled to $5M GMV in 12 months
Multi-market B2B requires ruthless prioritization. You can't build everything for everyone—focus on modular architecture and let markets diverge where needed.
I'm drawn to hard problems at the intersection of emerging technology and human behaviour especially in spaces that are ripe for disruption powered through innovation.