Multi-ClientB2B/B2CInternational

Procedure Tech

Principal Product Manager leading high-complexity platform delivery for international clients.

Procedure Tech
RolePrincipal PM
Timeframe24 Months
ImpactDelivered for India, US & Australia
StackCross-platform, API Microservices
01 / Context

The Problem

Delivering software across India, US, and Australia means navigating different regulations, payment systems, and user expectations. Most agencies pick one market and optimize for that. We had to build platforms that worked everywhere.

The constraint: high-complexity B2B and B2C products with tight timelines and distributed teams. The solution: ruthless prioritization and modular architecture that adapts per market.

02 / Strategy

Approach

Build Principles

  • • Client outcomes over scope creep
  • • Distributed teams, async-first
  • • Modular architecture for market flexibility

Technical Moat

Domain expertise in Multi-Client. Systems built for scale without overengineering. Pragmatic tech choices that ship.

03 / Execution

What We Built

Systems Architecture

Detailed technical schematics and documentation for Procedure Tech are proprietary and available upon request for deep-dive discussions.

Managing deliverables across three continents meant timezone hell and cultural nuance. We adopted async-first comms, modular feature flags, and market-specific deployment pipelines. The result: on-time delivery for India, US, and Australia with minimal context switching.

04 / Results

Impact

Delivered

Delivered for India, US & Australia

What I Learned

Multi-market B2B requires ruthless prioritization. You can't build everything for everyone—focus on modular architecture and let markets diverge where needed.

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